U Universal Books
Launched in 2018, Universal books division imports and distributes books that are non- curriculum, but for libraries, general knowledge and intellectual materials.
The division is expected to undergo a steady growth primarily due the aggressive expansion of the business segment through partnerships with top publishers in India with Prakash Publishers and DC Books, and optimization of distribution channels. M/S Prakash Publishers offers a wide range of trademarks and brands that are suitable to the UAE market and consumers. Some of the partners that M/S Prakash Publishers represent are: Fingerprint publishing, Wonder house books, Penguin, Scholastics, Ladybird, Bloomsbury, Brownwhatson.
Distribution channel comprises of school fairs, school libraries, university libraries, shopping malls, local and regional book fairs, commercial chain libraries, and online platforms.
On the medium term Universal anticipates to participate in book fairs and exhibitions across the GCC region, leading to a presence in these markets directly or through partners in the region.
